I’VE OFTEN ARGUED that the relationship between blogs and Big Media should be thought of as symbiotic rather than competitive, and here’s some more evidence. Jack Lail, managing editor of the Knoxville News Sentinel, emails that InstaPundit sent them nearly a million pageviews last year, and holds two spots(for instapundit.com and pajamasmedia.com/instapundit) on their list of top 20 referrers. Smart news people — like Lail — are more interested in getting bloggers to deliver traffic than in complaining about blogger competition. And smart news organizations will take advantage of new technology to facilitate their hard-news reporting ability via the “Army of Davids” approach, rather than complaining that people who post breaking-news reports on blogs or Twitter don’t have journalism degrees.The complaining amounts to hubris.
Sunday, January 04, 2009
Glenn Reynolds appreciates KnoxNews for information symbiosis: