Monday, September 23, 2013

"Capitol District" exists in the minds of Realtors and developers

Compare and contrast:

The Tennessean's latest on "the hot" and "the new".

Capitol District not very hot or new online. It's a dead website.

The best you can do online is view a screenshot of Capitol District over here. The organization's Facebook page is still live, but it has not been updated since last May.

The Tennessean is more actively branding Capitol District than the organization's founders are at this point. I continue to find the brand bland and boring, and I never hear people on my street talking up "Capitol District". To use the language of markets, effective branding requires stakeholder buy-in.

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