tag:blogger.com,1999:blog-10635442.post2960655213828261271..comments2023-10-21T03:07:18.017-05:00Comments on Enclave: Salemtown's Newest Realtor-Concocted Marketing Label: "Nashville's most exciting new townhome neighborhood"S-townMikehttp://www.blogger.com/profile/05948307051485318061noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-10635442.post-71746382111815891222008-07-17T09:45:00.000-05:002008-07-17T09:45:00.000-05:00Monell's is a "hot spot." Heh.Hey baby, come here ...Monell's is a "hot spot." Heh.<BR/><BR/>Hey baby, come here often? And could you pass the peas?Jim Reamshttps://www.blogger.com/profile/16467334937992571402noreply@blogger.comtag:blogger.com,1999:blog-10635442.post-3608187860169274472008-03-30T22:56:00.000-05:002008-03-30T22:56:00.000-05:00Perhaps I should have defined what I meant by styl...Perhaps I should have defined what I meant by style: distinctive features of architectural expression and a quality of imagination and/or individuality. At the most general level it has a modernist "style," but since modernism is not generally considered to be stylish in the second sense of imagination, I see no style. I see function (which is probably what others mean when they compare it to a dorm).<BR/><BR/>Where precisely is the style in this architecture?<BR/><BR/>Germantown is our area's hot-spot. Before I moved to Salemtown, I lived a couple of blocks from 5-points, and I can tell you that the great thing about it is that it's not just a "hot spot," but a diverse neighborhood that includes room for families with children and some good schools. Turning Salemtown into an exclusively townhouse hot spot with no kids and no schools would be nothing close to what East Nashville (or 12 South, for that matter) is.S-townMikehttps://www.blogger.com/profile/05948307051485318061noreply@blogger.comtag:blogger.com,1999:blog-10635442.post-57157845396330523952008-03-30T22:31:00.000-05:002008-03-30T22:31:00.000-05:00As far as the architecture/design goes, they are p...As far as the architecture/design goes, they are pretty fantastic. And I don't feel they are turning away from style in any way. <BR/><BR/>But the marketing is a whole other matter. I don't mind the racy ads,...sex sells, nothing new there. But in Salemtown, next to the market, its so rediculously far fetched. Salemtown (at this point in time) is anything but sexy. I wish it was a hot spot, a place where people got drinks on a friday night (cough, cough 5-points, 12 south, gulch). But its just simply not. But then again, maybe this will changes things and push this neighborhood along.<BR/>SVanHoesenAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-10635442.post-64762304797785616002008-03-30T16:07:00.000-05:002008-03-30T16:07:00.000-05:00Did I miss the 'shopping at the K & M' market' quo...Did I miss the 'shopping at the K & M' market' quote? Hanging at the corner sipping 44s? <BR/><BR/>I agree with anon. above..nice new college dorms.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10635442.post-61138326089531706962008-03-30T10:32:00.000-05:002008-03-30T10:32:00.000-05:00I heard Salemtown was "hot". That's why I moved he...I heard Salemtown was "hot". That's why I moved here.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10635442.post-40553191992827513232008-03-30T09:10:00.000-05:002008-03-30T09:10:00.000-05:00What's up is "lifestyle marketing." The promo for...What's up is "lifestyle marketing." The promo for "G" sounds a lot like that of another development in Downtown San Diego described in a past NY Times piece:<BR/><BR/><I>they wrote cheeky ad copy, some of which they put on bar coasters that were given to restaurants and nightclubs around the downtown area. “Priced for a starving artist. Fit for a trophy wife,” one coaster read. Others said: “A good move for you and your hot factor” and “Living here is like dating someone way out of your league.” On the back of each coaster was the classic pickup zinger: “I lost my number. Can I have yours?”<BR/><BR/>Like other condo sellers around the country in post-college destination cities, Stouffer was not only trying to beat the competition but also trying to create a new niche in the market. The ultimate challenge for a marketer is, after all, to persuade people to buy something they didn’t know they wanted.</I><BR/><BR/>Same principle may apply: potential buyers/renters may just not know yet that they want to live in something that to some looks like a college dorm. Sex is the lifestyle hook.S-townMikehttps://www.blogger.com/profile/05948307051485318061noreply@blogger.comtag:blogger.com,1999:blog-10635442.post-47443353039106531602008-03-30T05:53:00.000-05:002008-03-30T05:53:00.000-05:00The design looks like a college dorm. What's up w...The design looks like a college dorm. What's up with all of the sexual innuendos in their marketing scheme? The naked chick with the g spot? Is this going to be a brothel or something?Anonymousnoreply@blogger.com