Do you know what Klout is? No? You don't count then.
|Jesus! Well, you gotta have Klout this instant!
But I'll wager that this Tennessean story has nothing to do with reporting news and more to do with what seems to be a pattern which I noted last August of the newspaper picking and promoting the voices in local social media it assumes to be legitimate. Instead of conducting investigative journalism to excavate news that actually affects us, the Tennessean is using these select voices to promote itself and, admittedly, "to protect its brand". The editorial thrust at the Tennessean seems to be networking and generating a web of influence that will support Gannett's corporate wish list. In September a Tennessean editor even indicated that one of the reasons her company sponsors a local social media conference was to poach other companies' employees.
If you are focused on rising up the pecking order of influence in this town, the Tennessean is defining how you can do that and providing you free publicity fluff as you do. In the mean time, the newspaper is ignoring legitimate local news and is generating a vacuum that those of us who are not plugged in are going to have to step into if we want to disseminate news and information here. And the fact that the Tennessean is defining which voices count most in Nashville's echo chamber of influence makes our work that much more marginalized, and hence, that much harder.
But if Justin Bieber is your ideal and you want some clout at the local paper, you got to have your Klout this instant.