Friday, November 18, 2005

Sounds Good. New Logo Bad.

According to the Downtown Nashville News and Information Service, The "Nashville Sounds Good" campaign to bring a ballpark downtown will kickoff at Jack's BBQ on Broadway, Monday, November 21 at 5:00 p.m. I wonder if this means that Jack's has the edge over Judge Beans in the race to be the official BBQ vendor of Nashville Sounds Baseball?

The campaign's logo is a retread of the regular team logo with the word "Good" merely pasted for effect. It seems to me that the Marketing Department could have come up with something a little more imaginative and a little less pedestrian than "Sounds Good." Even "Sounds Great!" would have exhibited a smidge more warmth and life. The goal is to generate excitement at the prospect of a championship-caliber team playing in the midst of Nashville's hustle and bustle. "Sounds Good" seems to lack the luster to muster the slightest eagerness. It's like the answer you give a friend who just made a suggestion that you go to lunch at Jack's because you can't think of any place better: "Sounds good," as in, "Sounds just as good as any other." It's a shoulder-shrug logo.

Despite the logo, if the business community falls in line behind this proposal, Metro Council--the only large hurdle left--will have a hard time bucking the idea.

In related news, the old Central Police Precinct station at the corner of 1st Avenue and the Gateway Bridge was demolished a few days ago.

11/18/2005, 9:20 a.m. Update: The Tennessean reports this morning that the Chamber of Commerce is endorsing the new ballpark plan. Hear the dominoes dropping in the Council, yet?

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