Sunday, June 04, 2006

Tagline Guru: Nashville's "Music City" Not Among the Top in Nicknames

While the leader from the Music City Center Committee (and now "Coalition") was telling us the other night that conventioneers are overwhelmingly attracted to Nashville because it is popularly considered "Music City," a Tagline Guru survey of advertising, marketing and branding professionals from 80 cities and 38 states found that "Music City"--though nominated--did not even make the top 50 nicknames for various cities. In fact, the nickname that did show up in the top 50 for Nashville is "The Protestant Vatican," which was ranked a pretty high 14th in the survey. I can see that nickname ranking causing a guitar face or two around the MCCC. Here are the top 10:

1. The Big Apple (New York City, NY)
2. Sin City (Las Vegas, NV)
3. The Big Easy (New Orleans, LA)
4. Motor City (Detroit, MI)
5. The Windy City (Chicago, IL)
6. Beantown (Boston, MA)
7. Baghdad by the Bay (San Francisco, CA)
8. Tinseltown (Hollywood, CA)
9. Mistake on the Lake (Cleveland, OH)
10. La-La Land (Los Angeles, CA)

As far as I know Nashville does not have a slogan, but the Guru also surveyed the top city slogans. Here are the top 10:

1. What Happens Here, Stays Here. Las Vegas, NV
2. So Very Virginia. Charlottesville, VA
3. Always Turned On. Atlantic City, NJ
4. Cleveland Rocks! Cleveland, OH
5. The Sweetest Place on Earth. Hershey, PA
6. Rare. Well Done. Omaha, NE
7. The City Different. Santa Fe, NM
8. Where Yee-Ha Meets Olé. Eagle Pass, TX
9. City with Sol. San Diego, CA
10. Where the Odds Are With You. Peculiar, MO


1 comment:

  1. Almost everyone I know calls nashville "Nashvegas" (locals and outsiders). Its not the best name, but quite fitting if you ask me. As for "Music City", that name couldn't be any cheesier. Its not loved by the locals and it doesn't draw in tourists. I really wonder who these committees are talking to,....I never understood surveys. They never seem to add up.