The Proverbial Head against the Mainstream Media Brick Wall

Award-winning Liberadio's co-host Mary Mancini shares her frustrating experiences with local mainstream radio in buying broadcast time. Even "adult-alternative" (which is just another name for "'alternative'-is-our-veneer") Lightning 100 refused to return their phone calls. When corporate radio co-opts concepts like "independent" to describe their mainstream format without offering independent broadcasters an opportunity at air time, local culture is diminished.