One thing I've come away from here in Denver, in talking to various people, is the sense that the Obama campaign has become consumed with its brand as an end in itself. They did such a good job of packaging hope, optimism, and change that they are now resistant to any campaign strategies or tactics that might, in the eyes of some people, damage the brand.
They remind me of the classic car aficionado who beautifully and meticulously restores a vintage sports car but can't bring himself to risk actually driving the thing ....
A lot of time and energy went into creating this special product. But at some point you have to let go and use the thing for its intended purpose. The sports car is made for driving, tight and fast. The candidate's positive reputation is intended to further political ends, which in the short term means winning election.
Wednesday, August 27, 2008
Troubling impressions of the Obama campaign from Denver: