Tuesday, February 24, 2009
How might reeling beer sales make the single-serve issue an Achilles heel?
Beer sales are down, hugely down, relative to history. I'm just wondering how to flip that downturn into a strategic advantage over blighted single serve markets in urban neighborhoods.
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Mike,
ReplyDeleteI'm not sure that beer sales are really down as much as that author suggests. The beer sales data is adjusted for GDP, but the author himself even says that there appears to be absolutely no correlation between beer sales and GDP.
What I am hearing in the news is that the "premium" category is suffering as people switch to the lower price tier of beer. That's Bud and Bud Light drinkers moving down to the dirt-cheap beers. That probably means more sales of cheaper, single-serve beers.