I have to confess that whenever the Nashville City Paper publishes something on Salemtown, I brace myself for the worst. Even so, I was unprepared for the one-sided infomercial for Schoene Ansicht that appeared in William Williams column this morning.
So much so, that I could not work past Williams' blatantly partial marketing (he's apparently never met a DAAD he didn't like, although others in the housing design community have found a DAAD or two dudworthy) to get to the second portion of his article where he drops the "Sulphur Dell" portion of Bicentennial Mall (south of Jefferson, between 3rd and 5th Streets), "also knowing it as" the "Market District." This is another mistake, which Downtown Cliff at the Charrette already pointed out this morning.
There is some cue that seems to be taken in the moniker "The Market District" from the propensity the real estate community has for making new names out of whole cloth, for ignoring tradition (Sulphur Dell has a proud history that includes immortals like Babe Ruth and Jackie Robinson), and for attempting to appeal to fleeting and fickle empty-nester lifestyles. On the contrary, Sulphur Dell is such a North Nashville tradition that it has its own booth each year at Germantown's Oktoberfest. Could someone direct me to the "Market District" booth?
Why would William Williams angle toward the name change? And why try and fix something that is not broken?